BUILD — BRAND & EXPERIENCE SYSTEM

Pretty Lamb is a dreamy café, bagel, and flower shop based in Querétaro, created to inspire softness, self-expression, and beauty in the little things. Designed for the aesthetic soul, the concept blends curated drinks, seasonal blooms, and Gen Z culture into an experience that feels personal, expressive, and emotionally memorable.

With the intention to expand, the project was developed as a strong aspirational brand proudly positioned in Mexico — one capable of growing across products, experiences, collaborations, and culture while maintaining a clear identity.

C99 as business partner, led Pretty Lamb’s branding, communication strategy, product direction, and customer experience system, shaping everything from naming and visual identity to storytelling, store design, launches, packaging, and the overall atmosphere of the brand.

The strategy focused on building more than a café concept. We created a cohesive lifestyle ecosystem where branding, product development, and experience design work together seamlessly. Every detail was intentionally curated to reflect a world rooted in creativity, tenderness, and modern femininity; balancing trend-awareness with emotional depth to create a brand people genuinely want to be part of, share, and return to.